- Title:Founder of Fashion Trust
How you got started:
I was born in Lebanon and raised in Paris, and am currently based out of LA, London and Beirut. While living in Paris, it was there that I fell in love with the beauty of form and design thanks to my beloved uncle, who showed me the great museums, buildings, and the art of the city. My involvement in fashion and design began after taking an internship at Pierre Cardin. Inspired by the creativity of the designer's studio, I have dedicated my professional life to empowering creativity both in London and abroad.
Design has shaped the way I see the world, and in turn I work to promote the creative spirits that are shaping the world of today. As the Founder and Co-Chair of Fashion Trust, a non-profit initiative which first started in the UK (with the BFC), we have created a network conceived with the sole purpose of supporting the fashion industry by providing mentoring and financial assistance to designers as they develop their unique brands into successful global businesses. With talented beneficiaries such as Marques'Almeida, Emilia Wickstead, Roksanda, Nicholas Kirkwood and David Koma, to name a few, we look for designers who explore the far-reaches of their craft, understanding that support and nourishment in the early stages of a design career lends vitality to its creative unfolding.
July 2018 marks the inception of the Fashion Trust Arabia prize. Set up with the support of Co-Chair Sheikha Al- Mayassa Bint Hamad Al- Thani, this non-profit initiative will work in the same way as its British counterpart, providing support and mentoring to inspirational young designers working in the MENA region.
I co-authored a book titled "London Uprising: Fifty Fashion Designers, One City" alongside Sarah Mower, it is the first book to go behind the closed doors of the London fashion scene to reveal the full sweep of a contemporary phenomenon that has become the envy of the world.
I am the Founder and Co-Chair of BFC Fashion Trust, as well as the CFDA Fashion Trust and Fashion Trust Arabia. I also co-authored London Uprising: Fifty Fashion Designers, One City.
Something people don't know about you:
I'm a child at heart.