Christy Turlington: The new face of One & Only
One & Only Resorts' latest campaign
Under the guidance of New York creative agency Chandelier, it seems the question of who would be the right person to front One & Only Resorts' all new campaign was a no brainer. "Christy is the epitome of elegance. She appeals to the target audience of One & Only, communicating in a plain language implications of luxury, without shouting about it," says Richard Christensen, founder and creative director of Chandelier.
To create the ultimate "cover" campaign with Turlington meant attracting the best to the project: famous New York fashion photographer Greg Cadel, stylist Patti Wilson, plus James Pekis - star hairdresser - and make-up artist Susan Hauser. The shoot took place at a resort One & Only in Mexico, where the team also made five short films.
The campaign launch took place earlier this month with the support of the London department store Harrods: posters now adorn the windows of the department store's main shopping street on Brompton Road. Harrods and the One & Only is also planning another launch later this month, a limited edition capsule collection of beachwear. Whether Christy Turlington is set to be the face, and body, of this project is yet to be confirmed... But we'd say that's a no brainer, too.