The 'Suite 100' campaign in Beverly Hills
Legendary luxury for hotel guests as the city celebrates a century
Beverly Hills is one of the world's most prestigious locations, previously a district of Los Angeles that was incorporated as its own city in 1914.
This year, to celebrate its glamorous 100 years, the Beverly Hills tourism board has inaugurated a variety of celebrations, including the forthcoming 'Suite 100' campaign.
Five of the city's best hotels were chosen to take part in the festivities — Beverly Hills Hotel & Bungalows, Montage Beverly Hills, the Beverly Hilton, L'Ermitage Beverly Hills and the Peninsula Beverly Hills — which will each launch specially created celebratory hotel suites on March 7.
Each suite will be capturing an era, from the 1940s to modern day American culture. Drawing inspiration from classic movie stars, fashion and lifestyle trends, with one-of-a-kind features such as special artefacts and experiences, the idea is to present the city's unique and unforgettable style to guests.
Karissa Fowler of the Beverly Hills Conference and Visitors Bureau commented on the 'Suite 101' campaign saying,"Completely renovating a suite is a huge undertaking for a hotel but we wanted to do something meaningful for both visitors and locals to celebrate the centenary," adding that, "Beverly Hills is contributing half a million dollars to help fund the specially themed suites, which we hope will give guests a new perspective on its history and heritage."
An example of the legendary luxury can be seen at the Beverly Hilton's 'Golden Age' suite which is dedicated to one of the hotel's most famous guests, Marilyn Monroe. Created by Tihany Design, the suite is finished with black lacquers, tropical prints, sycamore wood furnishings and shag carpets. The room also holds original artefacts supplied by the iconic actress's estate and will be shown in a display case, as well as access to a library of Marilyn Monroe films and songs.
Other hotel 'Suite 100' packages, such as the Peninsula Beverly Hills, also inlcude a private cabana beside the decadent rooftop pool, with lunch, a spa and tan treatment for two and luxurious transportation around the city.
To find out more on 'Suite 100' in Beverly Hills, visit the official website, here.