What did Apple launch at the Worldwide Developers Conference?

What did Apple launch at the Worldwide Developers Conference?


Text: Faizal Dahlawia

Editor: Shannon Wylie

Image: Apple

Go inside Apple's Worldwide Developers Conference '17 and discover the new tech must-haves with Buro 24/7 Middle East...

Apple announced the launch of several new must-have tech-savvy devices during the 2017 edition of its annual Worldwide Developers Conference (WWDC) yesterday in California, with the spotlight falling on three major unveilings: the revolutionary HomePod, the redesigned App Store and the updated watchOS4.

The HomePod, Apple's answer to Google Home and Amazon Echo, was designed to tap into Apple Music's immense library of over 40 million songs through Siri-activated controls. The superior woofer and acoustic system not only provides premium audio quality but it's also equipped with high-quality sensors to automatically adjust the volume based on location and space. As well, the HomePod can be connected to your smart home to allow for full household controls from a single source.

In addition to the HomePod, Apple also presented a fresh new look for the App Store, with the focus on a new Today tab that features stunning artwork and editorial content – think features and interviews – which provides insight into the app world. "Together with our incredible developer community, we've made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week," said Philip Schiller, Apple's Senior Vice President of Worldwide Marketing. "Now, we are taking everything we've learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging." 

Apple WWDC 17

Also sharing the spotlight at WWDC is the sneak peek into the new watchOS4 (operating system) for the hugely successful Apple Watch. Apart from the updates on aesthetics – think Kaleidoscope watch face and seasonal band colours – the new operating system elevates Siri too, the onboard intelligence system, whereby a quick look at the watch will automatically bring up vital information based on the time of day including reminders, calendar updates and news.

Apple WWDC 17

Fitness enthusiasts will also benefit from the updated GymKit, allowing users to sync the watch to a host of popular machines such as treadmills, ellipticals, indoor bikes and stair steppers. Fittingly for the summer season, Apple has also highlighted various apps to help maintain a healthy fitness level with iCalorie (the food consumption tracker), Gymaholic (a digital gym assistant for reps and sets) and WaterMinder (the reminder to remain hydrated).

Apple WWDC 17

The Apple HomePod, in white or space gray, is priced at Dhs1230 and will be available in the Middle East at a later date, while the new Apple Watch bands are in stores now. Also, don't miss the new Today at Apple creative programs that run in all Apple stores in the UAE.

Related articles

Buro 24/7 Selection