Versace launches emoji app
Medusa emoticon
Italian fashion house Versace has launched its eponymous emoji app. Featuring the brand's iconic Medusa head as the centrepiece, the app contains various expressions to depict every on trend mood. In addition, other icons are also available including a haute couture dress and a luxe looking pair of shoes. Versace made the announcement via a post on Instagram.
The brand is no stranger to the tech age as it rolled out a social media-inspired Autumn/Winter 15 collection in Milan. Then in December, Donatella Versace herself joined Instagram.
Discussing the launch of the app Donatelle Versace said, "I love how the new Versace Emoji app lets everyone in the world express themselves and share their feelings." Taking things a step further, Versace has also released a capsule collection of three t-shirts, which feature the emojis emblazoned on the front.
The Versace Emoji app is available for both iOS and Android devices, while the capsule collection is available at the brand's online store. For more information, visit Versace.com.
