Twitter begins testing out its 'buy' button
Shopping that's just a click away
Twitter announced on Monday that it wants its users to easily move from a tweet to a shopping cart, as the company unveiled its first foray into the e-commerce industry.
The new 'buy' feature – initially limited to Twitter's mobile version and directed at selling limited edition items like T-shirts and event tickets – aims to eventually create a booming revenue stream for the social network, which currently relies on only advertising for mostly all of its income.
The latest Twitter test is major competition in the world of mobile e-commerce as the industry intensifies. Tomorrow, Apple is expected to unveil a new phone-based payment system as part of its latest update to the iPhone system, while Twitter's biggest rival, Facebook, began testing its own 'buy' button on its site in July.
Unlike Twitter's previous e-commerce efforts with major companies like Amazon and American Express, the latest attempt will not force buyers to send a public message with a special hashtag to buy a product, instead, they simply must click on a 'buy' button inside the Twitter message.