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Sony's NWZ-W270 MP3 player comes submerged in a bottle of water

Sony's NWZ-W270 MP3 player comes submerged in a bottle of water

Waterproof proof!


Video: YouTube
Image: Branding Magazine

Sony has just released its waterproof 4GB MP3 player submerged in a bottle of water

Japanese electronic company, Sony has recently launched a new campaign for its unique waterproof NWZ-W270 MP3 player.

Sony joined up with ad firm DraftFCB to create a quirky marketing campaign in New Zealand that would attract customers from its niche market - selling the product in vending machines throughout leisure centres and gyms - making it possible for consumers to buy the 'Bottled Walkman' alongside their normal workout beverages.

According to Sony, the MP3 player can be submerged in water up to a depth of up to 2 metres, but should not be taken into sea water.