Snapchat launches new 'Discover' feature

Snapchat launches new 'Discover' feature

"This is not social media"

Snapchat launches its new 'Discover' feature as it forges a new anti-social-media path, which allows its users to discover the news and stories they want to see. Putting narrative first...

In a vast social media landscape, inhabited by giants such as Instagram, Twitter and Facebook, Snapchat is carving out a distinct position for itself with the introduction of its new 'Discover' function. 

"This is not social media. Social media companies tell us what to read based on what's most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what's important." Reads the statement from the relatively new (although well-established) platform. 

'Discover' is designed to allow users to hone-in on what appeals to them, rather than have trending items, the likes of Justin Bieber in his underwear, or Kim Kardashian's latest selfie, thrust upon them. The content is curated by: "different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first."

The content is refreshed every 24 hour cycle so it remains current and users can navigate their own path through the news narrative. The function is available on Snapchat's latest 9.0.0 update. Will you be discovering it?