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Neil Young's Pono music player becomes third most successful Kickstarter

Neil Young's Pono music player becomes third most successful Kickstarter

Raising $6.2 million in funds for new device


Image: Desire This
Image: HUH Magazine

Neil Young’s Pono music player which plays ultra-high quality music files has completed a hugely successful campaign on Kickstarter

The Canadian musician's ultra-high quality Pono music player, that was launched in late March with a goal of $800,000,  ended up with a total of $6.22 million when the campaign closed this week, making it the third most successful Kickstarter campaign of all time.

"On behalf of Pono, we thank you for helping us give music a voice," Neil Young wrote in appreciation, "You have helped to set the stage for a revolution in music listening. Finally, quality enters the listening space so that we can all hear and feel what the artists created, the way they heard and felt it."

Pono – which means "righteous" in Hawaiian – is a portable prism-shaped device that holds large uncompressed files that replicate the original master of the song.

The unique campaign was also backed by a variety of iconic musicians, many of which you could purchase a limited edition 'artist series' player for, such as Arcade Fire, Elton John, Metallica and Patti Smith.