Olivier Rousteing joins Kim Kardashian's app

Olivier Rousteing joins Kim Kardashian's app

Balmain goes digital

Text: Chloe Allan

Image: Kim Kardashian: Hollywood

Luxury French fashion brand, Balmain to present pieces from its Fall 2016 collection on Kim Kardashian's app as Oliver Rousteing is announced as the newest character...

It would seem Kim Kardashian's app is quickly becoming the most stylish download in the digital world. Chanel's Karl Lagerfeld, Anna Della Russo and Model of the Year Jordan Dunn, all play a part and last night Blamain's leading man, Olivier Rousteing was announced as the latest character.

Rousteing took to his Instagram account to share his exciting news: "First, I think she's powerful. She's representing the new world and she represents the new family: Kim, Kanye, North. I also think she's pushing boundaries when it comes to the female form. I love dressing her, she's a different body type to the models on my catwalk — she's part of my world."

This time the roles will reverse as Olivier will enter the Kardashian Hollywood world and present pieces from the Blamain men's and women's Fall 2015 collection. However, it doesn't stop there as players can also take part in the app's new make-believe mission to become the new face of Balmain. 

Olivier will appear in Kim Kardashian: Hollywood Game from Decemeber 7, 2015.