Nike denies rumours of FuelBand shutdown

Nike denies rumours of FuelBand shutdown

Sportswear company denies accusations over email

Image: Nike

Earlier this week, Nike was rumoured to have been putting an end to its FuelBand, but now news has been unveiled that the wearable device will remain an important part of Nike

Recently, Nike has been rumoured to be shutting down its FuelBand department after it apparently discharged its digital sport division.

However, now Nike has responded to the accusations saying that the company is not closing the FuelBand team in an email sent to Re/code stating, "The Nike+ FuelBand SE remains an important part of our business. We will continue to improve the Nike+ FuelBand App, launch new METALUXE colours, and we will sell and support the Nike+ FuelBand SE for the foreseeable future."

They also confirmed that even though there were some dismissals of employees, Nike is still committed to the project and are even planning new colour options for the near future.