Rumour: The 18k gold Apple Watch will retail for $4,000
Apple release style editions
In an effort to not only showcase a watch with incredible technological capabilities but to also position the Apple Watch as a coveted modern luxury timepiece, Apple have debuted its stylish new editions.
According to a report from the French tech site iGen, the chic stainless steel Apple Watch variation will retail from $500, and for those who prefer the finer things in life, the status-symbol-worthy luxury 18K gold version is expected to cost around $4,000.
Apple are one of the first movers into the luxe wearable technology sphere, which allows the tech giant to charge a premium price for its most innovative piece of technology to date. Meanwhile, the entry level Apple Watch is expected to retail from $349.