Must-Watch: Apple's explosive MacBook Pro video

For the future

Text: Faizal Dahlawia

Image: YouTube

Always at the forefront of technology, Apple's new campaign speaks volumes to two elements that will create the future: ideas and the MacBook Pro.

"Ideas push the world forward", says tech giant Apple in its new video for the newly launched MacBook Pro. The new leading tech product is also now touted as a "tool for all the ideas to come". With its impressive list of technological specs – think the Touch Bar and Touch ID – it's hard to argue with that claim. To show what's at stake, Apple's 97-second promotional short film chronicles some of history's greatest discoveries and inventions, from the wheel and the telephone to gravity and fire. The highlight of the video however is the linear line of exploding light bulbs that runs through empty streets, into the desert and then, into darkness.

The new MacBook Pro, priced at Dhs5,999 and Dhs9,499 for the 13 and 15-inch versions respectively, is now available at

 Also don't miss Apple's technological evolution in the new book Designed by Apple in California.

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