Must-watch: Apple releases first AirPods video

Practically magic

Text: Faizal Dahlawia

Image: YouTube

Just a month after AirPods hit stores, Apple has launched its first ad for the revolutionary earpiece.

Apple has released a new video that showcases its latest must-have offering: the AirPods. Shot in black and white, the 60-second clip sees famed American dancer Lil Buck dancing to the soundtrack of "Down" by Marian Hill in Mexico City. While the short focuses on the product, it's also a clever move to allay fears that the wireless pods aren't prone to falling out, showcased by Lil Buck's nifty upside down footwork. The video also offers a sneak peek at another must-experience feature whereby music automatically pauses whenever the earpiece is removed.

The Apple AirPods are priced at Dhs649 and are available now on Also, watch Nike and Apple's video starring Kevin Hart.