Must-watch: Kobe and Michael star in Apple TV's new ad

All about Siri

Text: Faizal Dahlawia

Directional and digital, Apple continues to surprise by combining tech, sport and movies into one entertaining ad. Buro 24/7 Middle East has the first look...

Apple have just released a new ad for its new Apple TV, starring NBA legend Kobe Bryant and actor Michael B. Jordan. This follows last week's commercial for Apple Music starring Taylor Swift

Titled Father Time, the ad shows the two men in a trailer, discussing Jordan's upcoming role in Bryant's biopic. While Bryant is eager to showcase his own on-court prowess during his prime via the TV, Jordan is more interested in showing the decline of the NBA star. Both of them use Siri's new integrated capabilities within Apple TV to state their cases — we're talking voice command to open apps as well as select movies to showcase specific scenes. It's a must watch!

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