Kate Bosworth is launching a new fashion app
Snapping up style one picture at a time
Partnering with a co-owner of specialty retail chain American Rag Cie and a former president of Gemstar-TV Guide Interactive, Kate Bosworth has unveiled a new app called 'Style Thief' which lets people snap a photo, conduct an image search for a fashion item and buy it instantly through a few clicks.
Peddling the tag line of 'Snap & Steal', the app aims to tap into the popularity of street style, as well as the constant habit of taking photos on smartphones.
"Everyone has fashion envy," said Bosworth. "Everyone can relate to that feeling of looking at an editorial, for example – or a friend, or the runway, for that matter – wanting to steal something exactly as you're seeing it, or something similar."
To attract users, 'Style Thief' plans to kick off a marketing campaign later this year, which will include TV commercials, possibly featuring the actress herself.
"Our intention is to be a tool for consumers to find something and ultimately purchase," Bosworth said. "It's as easy as that."