Is GQ going into the retail business?
Sources from the magazine suggest so
Could we be seeing GQ venture into the retail arena? Its publisher indicates towards more shop-led projects in the future
- It seems that the GQ brand is growing at speed. According to Chris Mitchell, the title’s vice president and publisher, the glossy title is in the process of building partnerships with different retailers in order to explore its options for the future, outside of the magazine.
The logo for GQ’s venture with Northern Grade. Photo via WWD
In line with an upcoming venture with menswear pop-up market Northern Grade will see the latter open a pop-up marketplace in the 'powerHouse Arena' in New York’s DUMBO neighborhood from March 22 for two days.
But that's not all; “We have broader ambitions than pop-up shops,” Mitchell said recently. “This is all about giving us permissions to do something bigger, for a retail initiative.”
Over the past two years, GQ has also entered into e-commerce collaborations with Park & Bond, Nordstrom and its current partner, Mr Porter.
The title also launched a barbershop in Brooklyn’s Barclays Center last month
