Today at Apple: Get creative with new tech program

From amateurs to professionals

Text: Faizal Dahlawia

Editor: Shannon Wylie

Video: YouTube

Jump on the fast track to being an Apple pro with the brand's newest in-store project. Buro 24/7 Middle East has the details...

The Apple stores in the UAE have welcomed the launch of the company's new educational initiative, Today at Apple. Designed to give an in-depth tutorial to the functions and features on a host of Apple products, the project is targeted at all levels of proficiency and aims to provide the catalyst for digital creativity.

"At the heart of every Apple Store is the desire to educate and inspire the communities we serve," said Angela Ahrendts, Apple's Senior Vice President of Retail. "Today at Apple is one of the ways we're evolving our experience to better serve local customers and entrepreneurs. We're creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins."

Led by Apple's creative pros, the hands-on sessions offered at the three outposts in the UAE – The Dubai Mall, Mall of the Emirates and Yas Mall – include photo-taking and photo editing tutorials, music-making, office functionalities as well as interactive dialogue sessions with celebrated professionals.

To see the full list of Today at Apple schedule in the UAE, visit Now, discover the emirate's newest Apple store at The Dubai Mall.

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