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Facebook reveals its 10 year strategy plans

Facebook reveals its 10 year strategy plans

A decade of development


Facebook CEO Mark Zuckerberg and the company's CFO Dave Wehner have shared some of their larger plans for the social network over the next 10 years
  • Mark Zuckerberg has revealed that he wants to break down his social media empire across multiple "Facebook products" – these include WhatsApp, Messenger, Search, Video, NewsFeed, Oculus, and Instagram – each of which will connect 1 billion users across the globe. And then he will start to aggressively monetise them.

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  • Zuckerberg also believes that virtual reality headset Oculus has the potential to become the next major platform for the brand. "As I've said before, with Oculus, we're making a long-term bet on the future of computing. Every 10 to 15 years, a new major computing platform arrives and we think that virtual and augmented reality are important parts of this upcoming next platform." He said.

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  • Another key focus for the future is improving the advertising experience for brands, specifically mobile ads and how to convert them into either online or offline sales, as well as working out ways to measure this. "We're going to prepare for the future by investing aggressively," Zuckerberg confirmed. "For the next 10 years our focus is on driving the fundamental changes in the world that we need to achieve our mission, connecting the whole world, understanding a world with big leaps in AIs and developing the next generation of platforms, especially in computing."

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