Comptoir des Cotonniers launches its 'Fast Shopping' concept

Comptoir des Cotonniers launches its 'Fast Shopping' concept

A quick retail fix – #LeFastShopping

Image: WWD
Image: Comptoir des Cotonniers

The contemporary French brand has launched 'Fast Shopping', a new retail experience that allows its European customers to make a purchase in 20 seconds using their smartphone

Thanks to an application developed by London-based firm Powa Technologies, Comptoir des Cotonniers has created 'Fast Shopping', opening around 100,000 virtual stores overnight. 

Using a combination of technologies that include Bluetooth, QR codes, JavaScript, audio sensors and instant payment authentication, the PowaTag app for iPhones and Android devices allows customers in Europe to scan and buy tagged items that they see on bus shelters, café tables, Uber cars, magazines, T-shirts or tote bags. A one-click payment proceeds goods, which are delivered within 48 hours.

"In effect, all these supports can turn into stores and, by winking at customers, trigger an impulse-buying urge, giving her an experience that  thanks to the application  is totally new," said Valérie Dassier, Head of E-commerce at Comptoir des Cotonniers.

The unique functionality will launch today at Paris' Publicis Drugstore on the Avenue des Champs-Élysées, and feature the message on café tables and outdoor advertisements, effectively giving Comptoir des Cotonniers a virtual flagship on one of the world's most famous streets, Dassier stated. 

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