Comptoir des Cotonniers launches its 'Fast Shopping' concept
A quick retail fix – #LeFastShopping
Thanks to an application developed by London-based firm Powa Technologies, Comptoir des Cotonniers has created 'Fast Shopping', opening around 100,000 virtual stores overnight.
"In effect, all these supports can turn into stores and, by winking at customers, trigger an impulse-buying urge, giving her an experience that — thanks to the application — is totally new," said Valérie Dassier, Head of E-commerce at Comptoir des Cotonniers.
The unique functionality will launch today at Paris' Publicis Drugstore on the Avenue des Champs-Élysées, and feature the message on café tables and outdoor advertisements, effectively giving Comptoir des Cotonniers a virtual flagship on one of the world's most famous streets, Dassier stated.