The new anti-Facebook social media site everyone is going crazy for
A reported 3,000 to 4,000 new users were signing on per hour to a new social networking site called Ello last week, an overload that caused it to suspend invitations while it played catch-up to the demand.
Ello? We hear you say. The creators position it explicitly as the "anti-Facebook." They shared a 'manifesto' with new users, in which they explained their belief that "a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate – but a place to connect, create, and celebrate life." And so Ello, unlike that big 'other' social network would never have ads, it would never sell your data, it wouldn't even make you use your real name. It would and will, apparently, respect your privacy.
But what does the future hold for Ello before the world decides whether to say goodbye or not? If you look at Twitter – which used to be where people shared what they had for breakfast each day (and shared their innermost thoughts in the hope for a retweet) was replaced by Instagram, and then Twitter became a breaking-news feed. Before Facebook took on its current global entity, it was a 'Hot or Not' poll for Harvard kids. So really, the fate of Ello lies in its users rather than its creators... And how they manage to adhere to the 'non-narcissistic' ethos.