Mira Duma, Margherita Missoni and The Outnet speak at the DLD Women Conference
Digital, Life, Design
The DLD conference is a global network gathering in Munich, Germany to discuss innovation, digitisation, science and culture which connects business, creative and social leaders, opinion-formers and influencers – sparking conversations that cross boundaries and importantly, inspire
Moderated by InStyle Editor-in-Chief Annette Weber, a panel of strong and inspirational women discussed the migration of heritage brands moving into the digital world today at the Digital Life Design (DLD) conference in Munich...
The group explored various successful branding methods created through the use of digital platforms. Participating was president of TheOutnet.com, Stephanie Phair, who has helped redefine the online shopping landscape, and talked about how designer brands can be presented on a discount site in a way that maintains their luxe look and feel.
She was joined by brand ambassador, Margherita Missoni, who has successfully communicated the uniqueness and heritage of the traditional Missoni maison, and how it has adapted to the digital takeover. Also giving an impressive talk was Buro 24/7 founder Miroslava Duma – who not only has become a brand in herself, but represents various fashion houses via a selection of projects – delivering it all to the world by way of the Buro brand. She also mentioned how she manages to do it all spending just "less than five minutes a day..." on social media.