'Company' magazine quits print and goes digital
Another publication riding the digital wave
The fashionable magazine which is targeted at women who have a passion for street style between 16 and 24 years old, is to become a standalone digital brand from October onwards according to its publisher Hearst Magazines U.K.
On September 5, the final print edition of Company that was launched 36 years ago will be the October issue. The monthly's print circulation was down more than 30 percent year-on-year to 88,059 in the second half of 2013, excluding 2,057 digital.
"Company magazine has earned a loyal following since its original launch in 1978," stated Anna Jones, chief executive officer of Hearst Magazines U.K. "As a standalone digital brand, it is well-placed to provide a unique and dedicated service to this dynamic female demographic."
A Hearst statement said that in the past six months, traffic to the title's website has already increased by 46 percent, with return visitors up 99 percent and social traffic up more than 140 percent.