Gucci’s Chime for Change launches a new app
Supporting girls around the world
The new app called 'Chime In' is another step for Chime for Change, a global campaign which continues to raise awareness and money for issues effecting women across the globe. The new app will enable supporters to voice their issues with #CHIMEIN messages, while learning more about the organisation and funding projects.
Since its launch in 2013 by Gucci's Frida Giannini, Beyoncé and Salma Hayek, Chime for Change has raised $4.75 million to date, helping to support over 280 projects in 87 non-profit campaigns. "We believe in the power of technology and partnerships to drive change, as we are all stronger together. With the launch of this app, we are calling on our community to lend their voices - together, we can call for change in the loudest voice possible," said Frida Giannini.
The app is free to download from the App Store.