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Chanel starts using its Instagram handle @ChanelOfficial

Chanel starts using its Instagram handle @ChanelOfficial

Posting party pictures


The Instagram handle @ChanelOfficial has been quietly laying dormant for some time... Until yesterday, when the mega-brand began posting candid event pictures with its famous friends

Last night in New York, Chanel launched its latest, refreshed look at its treatment of the iconic N°5 fragrance campaign with an exclusive dinner attended by fashion's elite.

In conjunction with the event, the brand also began to use its formerly silent Instagram account – already boasting almost two million followers, and following a ver cool zero itself.

The account stands this morning as having just nine posts, its initial offering the preview of The One That I Want film by Baz Luhrmann which debuts tomorrow, followed by a set of party pictures with friends:

Chanel starts using its Instagram handle @ChanelOfficial (фото 1)

"Tonight Chanel celebrates N°5 in New York #THEONETHATIWANT (Photo by Caroline de Maigret)"

 

Followed by a series of candid party shots, mostly also credited to Caroline de Maigret:

Chanel starts using its Instagram handle @ChanelOfficial (фото 2)

Chanel starts using its Instagram handle @ChanelOfficial (фото 3)

Chanel starts using its Instagram handle @ChanelOfficial (фото 4)

Chanel starts using its Instagram handle @ChanelOfficial (фото 5)

Chanel starts using its Instagram handle @ChanelOfficial (фото 6)

Chanel starts using its Instagram handle @ChanelOfficial (фото 7)

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