Chanel starts using its Instagram handle @ChanelOfficial
Posting party pictures
Last night in New York, Chanel launched its latest, refreshed look at its treatment of the iconic N°5 fragrance campaign with an exclusive dinner attended by fashion's elite.
In conjunction with the event, the brand also began to use its formerly silent Instagram account – already boasting almost two million followers, and following a ver cool zero itself.
The account stands this morning as having just nine posts, its initial offering the preview of The One That I Want film by Baz Luhrmann which debuts tomorrow, followed by a set of party pictures with friends:
"Tonight Chanel celebrates N°5 in New York #THEONETHATIWANT (Photo by Caroline de Maigret)"
Followed by a series of candid party shots, mostly also credited to Caroline de Maigret: