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Courtesy of Chalhoub, you can now become a MUSE

The company's newest loyalty programme
A loyalty programme that lets you unravel in a world of new experiences? Sign us up!

Chalhoub Group, the Middle East’s leading partner for all things luxury, have just launched a new programme that goes way beyond just collecting points and rewards.

Bringing together a selection of coveted brands that are a part of Chalhoub’s vast portfolio, MUSE — the brand’s newest loyalty programme — gives shoppers across the GCC a chance to enhance their retail journey by redeeming points to unlock benefits and enjoy experiences (including makeovers to preferred rates) that are truly unique, personalised and unforgettable.

The programme includes benefits when you shop at fashion retailers such as Level Shoes, Michael Kors and Salvatore Ferragamo to coveted beauty brands including L’Occitane, NARS and Urban Decay, as well as lifestyle brands Tanagra, Swarovski and Tumi.

As a MUSE member, you’ll also be able to enjoy exclusive benefits including valet parking, complimentary home delivery, birthday rewards, priority access to sales and tailored MUSE gift boxes throughout the year.

If you’d like to know more about the loyalty programme, head to

To download the MUSE mobile app, if you’re using iOS, head to and if you’re using Android, head to

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