The Business of Fashion launches website redesign and new platform
With new 'Voices' discussion project
Business of Fashion (BoF) has launched its fresh new website, reflecting its aspirations to spark an exchange of conversation in the fashion community and drive the industry forward. The most significant change to the site is the newly launched 'Voices' platform. Where industry leaders and followers of fashion are invited to exchange ideas and opinions on the key issues facing the fashion industry today.
Kicking off the conversation is the topic: 'How can the fashion industry become more sustainable?' With a case study of sustainable labels such as Stella McCartney, and additional opinion pieces contributed by the likes of Dr. Linda Greer who provides an insight into the toxicity of many fabrics used in the fashion supply chain.
Already lined up as teasers, are the upcoming topics for conversation for the coming weeks, which include; 'Is fashion missing the technology revolution?' and 'Why is the fashion industry ignoring the plus size market?'
Other perks to the new site layout include close integrations with other recently launched functions such as the careers section and the BoF 500. The changes were announced on BoF's Instagram account with a screengrab of the site's new layout and the caption:
"Today, we are pleased to unveil a new BoF website, as well as #BoFVoices, a new platform for discussion and debate where the fashion community can come together to exchange ideas and opinions on the most important topics facing fashion today. Visit businessoffashion.com/voices and join the conversation today."