British Vogue celebrates young style stars with ‘Mini Vogue’ online

British Vogue celebrates young style stars with ‘Mini Vogue’ online

Style starts small

Tiny style stars are in the making thanks to British Vogue’s new dedicated online platform for children’s wear – Mini Vogue – Get the scoop here…

British Vogue online is catering to a younger generation of style hunters with a new children's wear section on the Website – Mini Vogue – to accompany its grown-up fashion and beauty content.

Mini Vogue will shine new light on a host of designer children's wear collections as well as bringing some more independent labels to the fore. There will also be tips and fashion advice for mothers and mothers-to-be with beauty product recommendations and chic maternity collections to explore. 

Luxury new-born and kids label, Bonpoint, is the exclusive launch partner for the new platform, and the French children's brand's Autumn/Winter 15 creative campaign will lead on Mini Vogue until mid-September.

"This section opens up the site to a new audience and offers us the opportunity to work closely with brands who have previously had limited options for visibility on the site," said Lucy Hutchings, editor of