Blake Lively announces she's closing Preserve

Blake Lively announces she's closing Preserve

Text: Shannon Wylie

Image: Shutterstock

The self-confessed lifestyle guru is closing her offering on the digital market for good

While any correlation to Gwyneth Paltrow's GOOP or Martha Stewart may have put Blake Lively in good stead for a successful lifestyle site, the 28-year-old has announced digital story telling just isn't for her. In a statement released on her Preserve website the former Gossip Girl star said: "Everyone has a story to tell. Preserve (just) isn't me."

Blake goes on to explain to her readers, the reasoning behind closing the website, saying: "Sitting down to write this editor’s letter has been the hardest thing I've done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat. I'm comfortable with the knowledge that I'm not a teacher, but rather, a student. I don't do any one thing perfectly. I do a lot of things though. Some well, some not-so-well."

Preserve will be live for another week and is set to close on October 9, 2015.