Beats by Dre goes celebrity-crazy in new campaign


Text: Faizal Dahlawia

Taking brand endorsement to the next level, Beats by Dre has squeezed in celebrities and the ultimate chime in a hip new ad...

If there ever was a masterclass in celebrity brand endorsement, Beats by Dre has just become the master, thank you their latest ad. From musicians and actors to athletes and models, the brand's "Got No Strings" video campaign features the who's who of industries including Pharrell, Karlie Kloss, Rebel Wilson, Michael Phelps, Nicki Minaj and Amber Rose. The new ad, which starts with a scene featuring Pinocchio performing the classic Disney song of the same name, continues with celebrities in a sing-a-long, Beats by Dre's newest audio tech in hand. Watch the video above and then discover another new technologically-savvy device, the new Google Pixel smartphone.

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