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The Apple Watch editorial shoot by David Sims

The Apple Watch editorial shoot by David Sims

High time


From the outset, Apple has made it a misson to convince the fashion community that the Apple Watch isn't just another new gadget nerds, most recently with a little help from David Sims

Having already enjoyed a Vogue cover appearance, a sleek preview at Colette and its strategic launch during New York Fashion Week, the Apple Watch is to be perceived as far more than a gadget.

And now, Apple has enlisted the talents of stylist Karl Templer and British photographer David Sims – responsible for the Vogue shoot, incidentally – to shoot a new editorial featuring the wearable device.

We assume this had something to do with fashion brains Angela Ahrendts and Paul Deneve, who previously worked Burberry and Saint Laurent, respectively, before being head-hunted by Apple.

Apple Watch David Sims shoot

Apple Watch David Sims shoot

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