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Apple to preview Apple Watch at Colette in Paris

Apple to preview Apple Watch at Colette in Paris

Fashion time

Editor: Buro 24/7

Apple has confirmed that it will be taking the Apple Watch to Paris Fashion Week – showcasing the new device in a “one day only experience” at the Colette boutique in the French fashion capital

Apple first courted the fashion crowd during the 'big reveal', flying the likes of Net-a-porter's Natalie Massenet and a handful of influencers to the Apple iPhone 6 and Apple Watch debut event earlier this month. Now, it is showing no signs of watering down its new interest in the style set, revealing plans to debut the new Apple Watch during Paris Fashion Week.

On Tuesday, Paris-based iconic store Colette will play host to Apple's latest gadget, in an event that is open to the public during normal store hours, after an intimate breakfast for fashion editors and insiders from 8.30–10am. Perfect timing for the lucky attendees, who will be able to skip over to Chanel's anticipated Spring/Summer 15 show which starts at 10.30am at the Grand Palais – a short stroll from the Rue Saint Honoré based boutique.