What to expect at Apple's 'Spring Forward' event later today

What to expect at Apple's 'Spring Forward' event later today

The tech giant gears up to unveil its new tech gems

Editor: Buro 24/7

At 10am PDT time – 9pm UAE time – Apple will host a special event titled 'Spring Forward' live from San Francisco where it will unveil its new tech gems, with a specific focus on the highly-anticipated Apple Watch. Find out what to expect here...

Later tonight, at 9pm UAE time, tech giant Apple will host a special event titled 'Spring Forward' – a nod to the United State's Daylight Saving Time, which started March 8 for spring.

The highly-anticipated first wearable from the company – the Apple Watch – is expected to be the big focus of the event. With just one month to go until it hits the market in April 2015, Apple will no doubt be keen to fine tune its marketing message and share further details of its new prize gem. We can expect that the iPhone creator will likely share a specific Apple Watch launch date, as well as exact details with regards to pricing, and updates on specific features such as the wearable's capabilities and battery life.

So far, Apple have only revealed that the Apple Watch will having a $349 starting price, so the pricing details it releases tonight will no doubt be of high interest to tech fans across the world. 

So what else will the tech pioneers share at the Spring Forward event later today? It is thought that Apple may well reveal an updated MacBook Air, although the changes will likely be modest ones and involve a shift to Intel's latest Broadwell processors, which were launched at the beginning of the year.


There are also rumours that an update for the Retina MacBook Pro lineup could be shared today, at least for the 13-inch models. Broadwell chips for the 13" Retina MacBook Pro were also released in January 2015, suggesting that an update could be imminent. However, given that the MacBook Air and Retina MacBook Pro updates are minor, Apple could decide to skip any fanfare about them at the Spring Forward event.

Reports of a even thinner MacBook Air with a 12 inch display have been circulating for some time now, and MacRumours have filed this in the "possible but unlikely" category for any reveal at today's big event. Especially since the latest leaks suggested that the shipments of the machine from suppliers aren't scheduled to start until the second quarter. Considering the fact that Apple's first-ever wearable goes on sale next month, it seems unlikely that the marketing leaders of the world would want a new MacBook Air to go up against the tech that everyone is talking about. It seems more feasible that Apple will reveal details of its thinnest ever MacBook Air at the Worldwide Developers Conference in early June.

Another possibility, also unlikely, is that Apple will debut an all new iPad Mini 4. Japanese site Mac Otakara first reported that the company may unveil the iPad Mini 4 at Spring Forward, and although the site has posted accurate information in the past – even the reporter shared doubts within the article. The update would include a move to an A8 chip and 802.11ac Wi-Fi, bringing it more in line with the iPad Air 2's specs. 

Naturally, there are many major updates that Apple is working on across various products and services that aren't ready to be revealed today. These include the iPad Pro, a 12.9-inch tablet that has been circling the rumour mill for some time now, a revamped Apple TV and an all new music streaming service following the acquisition of the Beats Music service and several hires including BBC Radio One's Zane Lowe. Buro 24/7 Middle East also recently reported that the tech giant has filed a patent to make its devices waterproof. 

Stay tuned for updates on the Spring Forward Apple event, which kickstarts tonight at 9pm UAE time...

Related articles

Buro 24/7 Selection