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Apple launches the iPhone SE

Apple launches the iPhone SE

Smaller size, bigger performance

Editor: Faizal Dahlawia


Image: Apple

Small but powerful, Apple's latest unveilings could mark the start of a new trend. Buro 24/7 Middle East has the details...

Apple has launched the iPhone SE, the most powerful 4-inch display phone ever. The design of the new edition iPhone bears a striking resemblance to the iPhone 5s but despite its smaller size, it still packs the same processing chip that runs its bigger siblings — the iPhone 6s and 6s Plus.

iPhone SE

"iPhone SE is an exciting new idea – we started with a beloved, iconic design and reinvented it from the inside out," said Philip Schiller, Apple's Senior Vice President of Worldwide Marketing. "iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE."

Also newly launched is the 9.7-inch iPad Pro, a complement to the 12.9-inch original. Measuring a mere 6.1mm and weighing less than half a kilo, the new iPad boasts a smart technology that ensures optimal viewing in all lighting conditions.

9.7-inch iPad Pro

"The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel Front HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard," explained Schiller. "It is the ultimate upgrade for existing iPad users and replacement for PC users."

The iPhone SE comes in several colours including space gray, silver, gold and rose gold. Prices start from Dhs1,649. Meanwhile, the 9.7-inch iPad Pro starts from Dhs2,299. Both devices will be available in the UAE in early April.

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