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Alicia Keys and Valentino team up for a virtual concert

Alicia Keys and Valentino team up for a virtual concert

Text: Meeran Mekkaoui


Image: Shutterstock

Maison Valentino has launched a new digital series of live performances to connect its community in a time of social distancing...

Amid the current pandemic, Valentino are giving its users and loyal fans around the world a sense of its community through a new digital series on its official Instagram account, @maisonvalentino.

The new project, titled #ChezMaisonValentino, will see a slew of international renowned singers and poets take over the social media account for special acts, live discussions, virtual concerts and more.

The project — which explores the values of beauty, joy, fantasy, passion, inclusion and romanticism — will kick off with Alicia Keys and then Rupi Kaur.

"I have realized how stronger we have become through connections within our own community. I wanted to share with you these unique performances to be connected by our emotions," said Pierpaolo Piccioli.

The first episode of #ChezMaisonValentino will kick off tonight (10PM CET/12AM local time) with Alicia Keys taking over Valentino's Instagram account.

Now, discover Valentino's exclusive capsule collection for the Middle East.

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