50 Cent and Intel reveal heart rate monitoring headphones
In a new design of super gadget, Intel and SMS Audio have teamed up to create a new category of 'fitness wearable' smart headphones with sensors to measure heart rate. The audio headphones will carry the lifestyle brand of artist Curtis '50 Cent' Jackson for good measure...
They combine technology, fitness metrics, and fashion design "in a fusion that reflects the corporate strategy" of Brian Krzanich, Chief Executive of Intel, as outlined at the Consumer Electronics Show in Las Vegas in January this year.
"The wearable technology collaboration between SMS Audio and Intel elevates our capability to bring smart exercise to consumers," said Brian Nohe, president of SMS Audio. "With the introduction of the SMS Audio BioSport In-Ear Headphones powered by Intel, we're now the first to provide this level of integrated, seamless and helpful biometric information to inspire customers to advance their fitness experiences."
The headphones will be available later this year, price TBC.