Unlimited youth: Nike shows that age is just a number


Text: Faizal Dahlawia

Image: Nike

Too short, too old, too dangerous... Nike's new video just put an end to all our excuses...

Nike has released a new addition to its ongoing Unlimited video campaign. Titled Unlimited Youth, the new clip throws the spotlight on Madonna Buder, an 86-year-old American nun who has competed in over 40 Ironman races. Earning the nickname Ironnun, Buder has overcome challenges including broken bones and heart-breaking finishes to complete each race, which includes a 4km swim, 180km bike segment and a 42km run.

"The only failure is not to try, because your effort in itself is a success," said Buder. "You carry your attitude with you. You either achieve or you self-destruct. If you think positively, you can even turn a negative into a positive."

For other uplifting clips, watch Nike's Unlimited You video.

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