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A visit to Nike's Headquarters in Oregon

A visit to Nike's Headquarters in Oregon

They just do it


Site: Anna Velmakina for Buro 24/7

This week, a Buro 24/7 correspondent visited Beaverton – a small town located near Portland, where among the tranquil farms and forests lies the "hidden" headquarters of Nike

People in Portland live their lives without being distracted by the outside world, simple to the core. As one of the greenest cities in the United States, the urban area is surrounded by Starbucks and McDonald's, however, one of the main characters of Portland is the beaver, which even has its own monument in the heart of the city, winning the hearts of farmers and Nike.

Travelling through the suburbs of Beaverton (11 miles from Portland), is the World HeadQuarters campus, where the main operations of Nike have taken place since 1990. In fact, it is the main office of the company, and features two football fields, a Nike-lake and 38 buildings. The vast territory has more than 8,000 employees, involved in things from management and research to designing, developing, marketing, finance and more, providing the livelihood of one of the largest sporting-goods manufacturers in the world.

The campus has one of the tightest security procedures, with individuals having to part with all their appliances before entering through the doors.Aside from housing employees, the Nike campus is used for training both amateurs and professional athletes, you can also find families strolling through the territory of the headquarters, which is safely tucked away from the public eye. The campus has one of the tightest security procedures, with individuals having to part with all their appliances before entering through the doors. 

A visit to Nike's Headquarters in Oregon (фото 1)

The colossal space inside is where Nike's scientists test and develop new products for the company, where one can find a miniature basketball court, running track, football field and the 'camera' where tester dummies are placed, and sometimes even real people, to try out new products and devices.

In one of the buildings – a centre named after pro golfer Tiger Woods – are the official presentations of Nike's latest products. 

A visit to Nike's Headquarters in Oregon (фото 2)

The names of legendary athletes such as Tiger Woods are assigned to almost every headquarter on the campus, including Cristiano Ronaldo, Michael Jordan, Bo Jackson, and Joan Benoit. 

Nike's 'Just Do It' is no longer a slogan, it's a lifestyle

 

From the loyal and devoted employees to Nike's groundbreaking science and inventions, the campus encapsulates a unified global community.  In today's world of clothing, sporting equipment, and applications for smartphones, Nike's 'Just Do It' is no longer a slogan, it's a lifestyle.  

A visit to Nike's Headquarters in Oregon (фото 3)

A visit to Nike's Headquarters in Oregon (фото 4)

A visit to Nike's Headquarters in Oregon (фото 5)

A visit to Nike's Headquarters in Oregon (фото 6)

A visit to Nike's Headquarters in Oregon (фото 7)


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