Slam dunk: Nike reveals new must-have sneaker collection in Dubai
Plus one mystery launch...
From the Kobe Elite XI to the Air Jordan, Nike's affiliation with basketball has been as long-standing as it is iconic. Now, the Swoosh is readying to showcase that relationship through a special 12-piece sneaker collection, aptly named 12 Soles. Focusing on the past, present and future, Aaron Cooper, Nike's lead designer who has been at the helm of shoe technology for 22 years says: "It's always been about surpassing expectations." Buro 24/7 Middle East's Editor in Chief spoke to the designer about the ultimate shoe collection and how it's transformed sneaker culture. "It all started with the Pippen 1, which was designed based on what we thought the athlete wanted. It was pre-internet. You can see the difference between the Pippen 1 and the Pippen 2 — it's night and day. The Pippen 2 is about what he needed on the court, his personality and the story of how that came together," he continued.
That's when the poetic light bulb went off.
Now, with 12 Soles, expect classics such as the Nike Air Force 1 and Nike Uptempo 97 to make an appearance alongside more contemporary offerings including the Nike Zoom KD 9 and Nike Kyrie 2. The crème de la crème of the collection though is arguably the coveted trio of Air Jordans: Air Jordan IX Retro, Air Jordan XI Retro and Air Jordan XVI Retro. Designed for the elite athlete, these popular silhouettes were specially handpicked because they represent a momentous achievement on-court, a wide-ranging influence off it, as well as a vision for the future of Nike basketball. "I love the theme of past, present and future of 12 Soles," continued Cooper. "The past allows us to do what we're currently doing and look into the future. We respect where we came from."
The Nike 12 Soles collection will be launched next month starting from December 3. Nike will also be releasing one mystery launch within the collection. So sneakerheads, watch this space. Meanwhile, discover Nike's winter collection.