Must-watch: Nike releases Apple Watch video series starring Kevin Hart
"I am running today!"
Nike has teamed up with Apple to launch a series of videos that will keep you motivated this 2017. Hello, fitness goals! Titled The Man Who Kept Running, the seven-clip series stars comedian Kevin Hart, who plays a man who's disappeared after receiving the Apple Watch Nike+, only to be found months later in the desert with only one thing on his mind: running. "Running used to be hard for me," he said. "But then things changed when I woke up and started to hear this little voice in my head. It's the same question everyday: Are you running today? And I started to answer that question. So now, I run!"
While it's centred around humour, the videos do showcase the technical capabilities of the Apple Watch Nike+, from tracking your running progress and sharing your achievements to weather forecast and social interactions with other users. Watch the videos now...
Then, read about Apple's 2017 New Year challenge.