Louis Vuitton reveals its plans to take part in its second FIFA World Cup

Louis Vuitton reveals its plans to take part in its second FIFA World Cup

Bespoke trophy case

Image: Louis Vuitton

After a first appearance on the football field in 2010 in South Africa, the Louis Vuitton case, specially designed to carry the famous trophy, will be on July 13th, the final day of the Cup, in the stadium of Maracana in Rio of Janeiro

Commissioned in 2010 by FIFA, the special order case, handmade in Louis Vuitton's historic Asnières workshop near Paris, perfectly accommodates the FIFA World Cup trophy, which measures 36 cm in height, weighs 6.175 kg and is made of solid 18-carat gold with a base of malachite. 

Wrapped in Louis Vuitton's iconic monogram canvas, the luxurious travel case is fitted with the brand's signature brass lock and corners. The case opens from the front and at the top to allow the trophy to be easily removed when, at the final game on 13th July, it will be delivered to the captain of the winning team.

Over the last 150 years, the Asnières workshop has produced a plethora of custom-made designs in the same vein, from the foldout trunk-bed that equipped the African explorer Pierre Savorgnan de Brazza to a secretary trunk for 1,000 cigars and to a portable tea service for the Maharajah of Baroda.  The workshop also crafted the trunk that holds the world's oldest sporting trophy, the famous silver ewer of the America's Cup, which dates back to 1851.

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