VSCO brings in $40 million investment for its photo-focused community
Funding set to be used for building on its tools and team
Since VSCO's inception — back it 2011 — it has created a unique platform for photographers and designers to share quality work. Today the company has pulled in a $40 million backing from Accel Partners.
According to a source that announced the investment Accel said it was captured by the "raw creativity VSCO fosters on its platform" and the "beautiful, emotive photos and images" that its users create and upload to the community.
In addition to VSCO's film software and successful digital App, the company is also passionate about inspiring creativity and building a larger community for photography enthusiasts. It runs a successful 'Journal' element to its brand, a 'Grid' social community and a variety of collaborations and brand partnerships.
VSCO currently holds 43 employees and operates out of its California, offices. Greg Lutze — who co-founded of VSCO alongside partner Joel Flory — stated, "We are working to create a new digital age of creativity. We built something we wanted to use ourselves."