The UAE's new property portal 'Luxury SQft' launches
Internet users in the UAE have a new platform to target their dream property, with the launch of Luxury SQft this week.
The site has been designed with a premium look and feel, and differentiates itself from other listings sites by focssing on just 100 real estate agents, each vetted to meet premium standards.
The new concept focuses on a limited number of the UAE's more affluent areas, and other user-friendly touches include virtual 3-D tours, enhanced search capabilities and a function for customers to send a free SMS to their broker, featuring a link to the specific property they find of interest.
"Consumer feedback has been integral in developing the concept behind Luxury SQft." Says Simon Rowland, sales director. He believes the new portal is something the market has needed for some time.
"We believe Luxury SQft is one of the first listings sites to offer a truly luxury perspective and premium user experience. Customers benefit from a much clearer picture that reflects the value of the property they are searching for'' he continued.
Luxury SQft has been launched first in the UAE with plans to expand into the UK and United States in the first quarter of next year, followed by other markets – for which the company has its sights set on Hong Kong.