Tonino Lamborghini plans to open Dubai hotel
The lifestyle label known for its luxury accessories and unique projects aims to open a boutique-style property in Dubai by 2016.
"We have three different hotel concepts now, the resort, the business and the boutique. We are discussing opening a fourth hotel here. I say discussing because we didn't sign an agreement yet, but everything is done," said Gianluca Filippi, CEO of Tonino Lamborghini.
"Dubai would be more iconic, as in close to the boutique hotel. Not a business hotel. I would like my hotel to be opened by the end of 2016," he added.
The company currently has three hotels which are all located in China, the hub of its largest turnovers – the Far East – which represents 65 percent of total revenue. The Middle East only holds 15 percent of the group's turnover, however, Fillippi has big plans to change that.
"This region can be one of the most important for the Tonino group. The future expectation is very high... Dubai is incredible. The occupancy rate of hotels in Dubai reaches more than 83 percent, which is crazy. You cannot find another country in another part of the world which can reach this type of occupancy. All the hotels are full," said Filippi.