From past to present: The Louis Vuitton Beach House
Resurrected this week in Miami
French fashion house Louis Vuitton is teaching the American public a thing or two about one of France's pioneering figures in architecture and design: Charlotte Perriand, whose timeless furnishings and better-living-via-design ethos still resonate.
During the Design Miami fair, Louis Vuitton plans to reveal La maison au bord de l'eau – "house by the shore" – a U-shaped beach house imagined in 1934 - yet never built, until now.
"I don't think it's ever been done before, it's a nice way of paying homage to one of the first modern designs of the 20th century" said Michael Burke – Louis Vuitton chairman and CEO –of the retro building project.
Meticulously constructed in Italy according to Perriand's sketches, the structure was shipped by boat to Florida, where it will go on display from this week through to Saturday on the beach at the Raleigh Hotel. Burke also said that Perriand's pioneering spirit, audacity, sense of adventure and commitment to simple-yet-luxurious designs suits with Vuitton's brand values.
Perriand's work also inspired Vuitton's SS14 'Icônes' fashion collection, designed by women's studio director Julie de Libran and just shipped to some 100 Vuitton stores, including its temporary location in the Miami Design District.
The project will culminate in January with Perriand-inspired windows at Vuitton's 468 boutiques, worldwide.