Which country does the most good for the planet?
TED covers the Good Country Index
It took Simon Anholt two years to accumulate all the information needed to conclude which of the 125 countries has the best general impact on the world. Through his analysis he determined that: "To cut a long story short, I discovered the thing people most admired is the perception that a country is good. That turned out to be much more important than the perception they're rich or beautiful or powerful or modern or anything like that. So then I wanted to know which countries are perceived to contribute the most to humanity - and which countries actually are good."
The universal balance sheet touches on 7 broad categories including science, technology, culture, equality, health, climate and world order. Each of the 7 categories take information from five distinctive datasets that cover things like charity, population, import and exports, hazardous emissions and more.
Ultimately, the final results were unforeseen, with the majority of the wins going to European nations such as Finland, Switzerland and Denmark, including Ireland who took the number 1 spot, with the USA unexpectedly falling short of the top 20, taking the 21st position.
The overall aim of the index was to initiate a global understanding of what is takes for a country to be considered 'Good', taking their direct citizens into consideration, as well as how the impacts of now will affect the future of humanity and the world as a whole.