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New documentary: The Rising Power of Social Media Influencers

New documentary: The Rising Power of Social Media Influencers

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Editor: Buro 24/7


A new short (10-minute) documentary exploring the age of the digital era and its influencers, titled 'The Rising Power of Social Media Influencers' has debuted. Watch it in full here...

In an age when 'liking' something actually means double tapping a picture, and 'following' someone actually means adding someone to a digital feed, a new documentary called The Rising Power of Social Media Influencers aims to examine the shift in power in the digital era, as Instagram celebrities, bloggers and vloggers all become a force to be reckoned with.

The new short film examines how these trendsetters have a huge pull on people's behaviour – from their shopping habits, to their diets, and explores how brands and businesses can captalise on this power. Watch it in full, below, now.

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