Sir Richard Branson promotes Zayed Future Energy Prize

Sir Richard Branson promotes Zayed Future Energy Prize

The British tycoon helps launch award with new video

Image: How To Make A Difference
Image: Business Insider

Virgin Atlantic’s Richard Branson has recently unveiled a minute-long video to attract high school students to register for this year’s UAE’s global environment award

UK billionaire Richard Branson is calling on "people with great ideas" to enter the UAE's global environment award. The entrepreneur is the first of a series of prestigious personalities to produce a video promoting the $4 million Zayed Future Energy Prize.

"We need budding scientists, budding technicians, people with great ideas to try and see if they can stand out from the crowd," Branson expresses in the video that will soon be aired in schools.

Winners will receive an "incredibly generous prize that will then enable you to put your idea into practice" adding that, "It could transform your life and it could also transform the world," states Branson, who is a prize judge.

With more than 40,000 people having viewed the video since it was posted on YouTube six weeks ago, organisers of the prize also intend to release a video with President Olafur Ragnar Grimsson of Iceland and others.

The prize aims to court ideas for clean energy and also includes honours for small and medium sized businesses, large corporations, individuals, research institutes and non-governmental organisations, that are already working on clean-energy and energy-efficiency measures.

Registration for the prize closes July 14, with the winners set to be announced during Abu Dhabi Sustainability Week in January 2014.

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