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Equinox taps British fashion photographer Rankin for new campaign

Equinox taps British fashion photographer Rankin for new campaign

Don't sweat it


Known for his fashion and portrait photography, sharpshooter Rankin, has recently been tapped by famed fitness chain Equinox for its 2015 ad campaign

As in previous Equinox campaigns – dubbed 'Equinox Made Me Do It' – the new ads are directed at the lifestyle of the gym members, rather than the facilities or amenities actually offered by Equinox. Chief Marketing Officer Carlos Becil said, "Everything we do at Equinox is grounded in the idea of high-performance living, empowering our members to be bold, be risk takers, and push their limits, inside and outside of the club."

The new Rankin-shot ads, will break on Thursday, and aim to give people a sense of pride and adventure as they grab your attention with eye-catching portrait shots, including one of a woman with a shaved head holding a razor. 

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