Pharrell Williams' planet saving mission
‘Raw for the Oceans’
There's more to Pharrell Williams than catchy tunes and Grammy awards, as the artist has turned designer to collaborate on yet another new project - this time to help the environment.
The project, 'Raw for the Oceans', unveiled at the American Museum of Natural History, is a collaboration between Williams, G-Star and Bionic Yarn, who are set to create an exclusive denim collection designed using recycled plastic materials that have been sourced from the world's oceans.
On the collaboration, Williams revealed to WWD: "Listen, what I am not is a fanatic or a hard-core activist. I'm not the guy with the picket sign or the guy who lays down on tracks, but I commend them for their conviction....I have a lot to be thankful for, all of the supercool things that have happened in my life....We have to give back in some shape and form and that's giving back to the earth. I've been lucky enough to be given this collaboration and my message to people is you don't have to do anything. But if you don't want to let it go, then what Bionic is doing with the oceans is right for you."
The line will be available at select G-Star stores worldwide and online on August 15.